Part of the Marketing Commons

Works in Marketing

2023

Enhancing a Brand with the Introduction of Merchandise and a Social Media Content Schedule, Rachel Imming
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The Psychological Motivations of Attendees to Engage and Share Their Event Experiences, Denise Matoushek
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Being Authentic on Social Media with Generation Z, Soyombo-Erdene Ariunbold
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The Impact of User-Generated Content on Consumer Purchase Intention, Alyssa Anderson
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The Evolution of the NBA’s Culture, Trey Jones
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An Analysis of TikTok's Digital Marketing Capabilities and Its Effectiveness for Brands and Businesses Across Different Industries, Katherine Jacome Guerrero
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2022

Creating a Social Media Marketing Strategy for a Small Business, Kaila Trowbridge
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2021

The Strangely Enduring Appeal of Bozo the Clown: How a Clown Won Over Several Generations of Children, Jeffrey Smith
Faculty Scholarship

Digital Marketing for Small Businesses During COVID-19 and Beyond, Emily Lenore Guyer
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2011

The Effectiveness of the Investments in Music Event Sponsorship, in the Brand Image of the Company, Natalia Hara Katayama
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2010

Social Media as a Marketing Tool for Business Operations, Katharina Jung
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1997

Kenyatta International Conference Center: A Proposed Marketing Plan, Rose M. Kwena
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1992

The Effect of Cultural Differences on International Marketing, Lena M. Jones
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1989

Provident Counseling Inc.: A Marketing Video, Roberta Holler
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1986

Marketing Customer Service within the Information Movement and Management Industry, Mark Jones
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1981

Marketing Research in the Health Delivery Services: A Proposed Methodology Based on a Case at Central Medical Center, Dyer A. Henke
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