Beyond the pixelated mirror: Understanding avatar identity and its impact on in-game advertising and consumer behavior, Kyle Coble, Jay Ratican, James Hutson
Faculty Scholarship

The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?, Kevin Lehnert, Brian D. Till, Kyle Coble, Mark J. Arnold
Faculty Scholarship

The Impact of the Visual Advertising on Today's Consumer, Gissel M. Pimentel
Theses

The Effect of Humorous Advertising on Viewer in Television Medium, Monica del Carmen Carrera Vergara
Theses